Courtesy of The Herald Sun
The billboard has been displayed in numerous sites around Tasmania over the past year, the Mercury reported.
It shows a woman’s face that has been made up to look as though she has been subjected to tests that animals endure in laboratories worldwide.
The image is part of an awareness-raising campaign by the groups Against Animal Cruelty Tasmania and Choose Cruelty Free about the horrors of animal testing.
“People think that animal testing is a thing of the past. We want everyone to know exactly what they are buying,” said CCF spokeswoman Cherie Wilson.
AACT spokesman Chris Simcox said many people would be horrified to learn that they may be buying products from companies that use these tests.
“Use of powerful images such as this one … have great impact and are justified,” he said.
AACT plans to create a new billboard, to continue the cruelty message.
If you would like to support our efforts, please consider making a donation.
To submit an article for publication, send a note to [email protected].
Disclaimer: The information on this site is for educational and entertainment purposes only. There is no intent, express or implied, to promote illegal activities. We assume no liability for the potential actions of any third party. All data compiled here has been gathered from, and is available through, independent public sources.