by Camille A. Marino
For years now, I’ve been stressing that we need to focus on one issue at a time, complete it successfully, and then move on to the next. We are up against a machine that dispatches animals to a global holocaust with ruthless efficiency. Their sole agenda is profits. And whether they like or dislike those with whom they work is irrelevant; they have a job to do. For a start, this is the mentality we must adopt.
Further, we cannot afford to be dilettantes, protesting greyhound races one week, a traveling circus the next, or, my own personal pet peeve, demonstrating against dog meet in Korea… that is, unless you’re actually in Korea!!! When we post pictures of our unorganized and scattered efforts on Facebook, smiling behind our pretty signs that we wave at passing traffic, I can only imagine that industrial abusers are sitting back laughing at us in proportion to the degree I am slumping back in my chair cringing.
This is not to say that these issues are unimportant. Every animal who suffers at the hands of our species matters and our hearts ache every single time we witness another atrocity. But we cannot act on emotion. We need to emulate the enemy to successfully conquer the enemy. If we want to save them all, we need to be strategic, educated, and act intelligently. We need to reap the greatest possible return from our less-than-overwhelming resources. This means that we need to study campaigns, understand what does and does not work, and allow our approaches to evolve accordingly.